What is the most important thing you can do to keep your website up and getting cheap or free traffic from the search engines?
1. Update your website frequently.
If you like your main page and refuse to change it, add a link somewhere on the page to a related blog where you can post news every few days. Even if it is boring news, it is fresh content. Google your subject, find some news and put it in your own words. Better yet outsource it, or give your kids a paragraph to “unscramble” and reword for you if it bores you to death.